Jennifer Hudson is very seductive.

This is true now more than ever because the former American Idol contestant is involved in ad campaigns for Imari Seduction, the new scent from Avon Products Inc. The Academy Award-winning actress and singer is the new endorser of the Imari brand, Avon’s largest and best selling fragrance since its launch 20 years ago.

Avon Products, Inc., an American cosmetics, perfume and toy seller, has captured markets worldwide in over 135 countries with sales of $8.1 billion as of 2005. Apart from its corporate pursuits, the company has also been involved in a number of philanthropic causes, primarily centered on women’s empowerment and health issues. With this in mind, the company chose Hudson to be its representative and endorser.

Liz Smith, executive vice president of Avon said in a statement:

"We believe that our Avon representatives and their customers will be truly inspired by Jennifer's dream-come-true success story."